Building Businesses
People Actually Love
B Squared Marketing LLC is a digital marketing and business coaching firm that helps purpose-driven professionals build online businesses they actually love.
About
One Company. One Mission.
Founded by Bill Boone — Stanford BA, UCLA MBA, and decades of leadership at companies like AAA, Oracle, and IBM — B Squared Marketing operates at the intersection of strategy, coaching, and digital media. We believe the biggest mistake aspiring entrepreneurs make isn’t picking the wrong tactic — it’s picking the wrong business model for who they are. That’s why everything we build starts with the person first.
The Founder
Meet Bill Boone
Bill Boone is an entrepreneur, marketing strategist, and business coach who helps purpose-driven professionals turn their dream of online business success into a clear, practical launch plan. Unlike most coaches who jump straight to the business model, Bill starts with who you are — your strengths, vision, and goals — then matches you to the right-fit business you’ll actually love building.
With a Stanford BA, UCLA MBA, and leadership roles at AAA, Oracle, and IBM behind him, Bill brings decades of real-world business depth to every client engagement. He’s built and scaled businesses across industries — from tech sales to insurance to digital marketing — and learned firsthand that choosing the wrong business model turns a dream into a prison.
Today, through BestOnlineBusinesses.com and the Dream-to-Launch™ Accelerator, Bill helps clients skip the painful trial-and-error cycle and go straight to the business that fits who they are and where they want to go.
His mission is simple: help people create a business they love — because life’s too short and you’re dead too long.
What We Do
Strategy, Coaching & Media for Entrepreneurs
B Squared Marketing creates coaching programs, virtual summits, and marketing campaigns that help entrepreneurs and business owners grow with clarity. Our work spans business coaching and right-fit business model strategy, virtual summit production, strategic partnerships, speaker and sponsor campaigns, and educational media — all focused on helping purpose-driven professionals build businesses they actually love.
The Portfolio
Brands powered by B2
Four brands serving entrepreneurs across coaching, summits, and digital business resources.
The central hub for discovering your right-fit online business model. Featuring the ModelMatch™ personality quiz, in-depth business model guides, curated tool recommendations, and expert interviews.
A multi-day virtual event bringing together leading entrepreneurs, coaches, and digital marketing experts with actionable strategies to accelerate your online business journey.
Co-hosted with Dr. Jeff Bullock, exploring how artificial intelligence is reshaping online business — from AI-powered marketing to automation strategies for building smarter.
Connecting aspiring and experienced real estate entrepreneurs with proven strategies for finding deals, securing financing, and scaling a real estate portfolio.
Contact
Get in touch
For media inquiries, speaking requests, partnership opportunities, or general questions, reach out to our team.